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09/19/07 As Sportline's Smallest Pedometer, ShrinQ Expands on Predecessor's Technology Yonkers, NY - September 2008 - Sportline, the brand leader in personal fitness monitoring, has once again stretched the limits of conventional design by creating ShrinQ (pronounced "shrink"), a new generation of pedometers that are smaller, thinner and more convenient than any other personal pedometer on the market. Measuring approximately half the size of a credit card and only three millimeters in thickness, ShrinQ features cutting-edge technology that, unlike common hip-worn pedometers, will function accurately in multiple positions. This innovative approach, combined with sleek design, allows the ShrinQ to go virtually unnoticed, yet still track and measure an individual's steps, distance and calories-burned discreetly throughout the day. "Our goal is to deliver products that best integrate with the active lifestyles of fitness-minded consumers," said Dan Kinsbourne, vice president of marketing for Sportline, "With ShrinQ we have designed a discreet yet effective fitness monitoring tool that will help individuals gauge their level of activity throughout the day." As the world's smallest pedometer, ShrinQ features Sportline's unique Digital Motion Sensor technology, which allows the pedometer to accurately measure body movement, including steps taken, calories burned, and distance traveled, from multiple orientations. Available for $24.99 in three colors - green, blue and gray - the ShrinQ is now available for purchase at sportline.com, as well as a variety of sporting goods retailers throughout the country. SHRINQ PEDOMETER PRODUCT CAPABILITIES
SHRINQ POCKET PEDOMETER PRICING & AVAILABILITY: Available in three colors - blue, green and gray - the ShrinQ is available for $24.99 at Sportline.com and at a variety of sporting goods retailers throughout the country.
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